The media are key actors in political inclusion and exclusion. Existing research has shown that women and racial minorities receive less coverage and are portrayed more negatively than white males. Yet, less is known about differences in media coverage within and between groups. This study disentangles such variation with an intersectional lens. Drawing on newspaper analysis of all 55 politicians with a migration background who ever held a seat in Dutch parliament (1986-2016) we analyze the quantity and tone of media coverage and examine how they are identified. Our findings show that although women receive more coverage than men, this is no advantage. Women are framed more often and in more variety as ‘different’ compared to their male minority colleagues. The most visible politicians are particularly negatively described in terms of their different identities when they aim to achieve a higher position of power in the party.