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Campagneactiviteiten en -financiering van lokale partijen in Nederland

Tijdschrift Beleid en Maatschappij, Aflevering 3 2017
Trefwoorden electoral campaigns, campaign financing, independent local lists, party subsidies, local elections
Auteurs Justin Bergwerff MSc en Dr. Hans Vollaard
SamenvattingAuteursinformatie

    Electoral campaigning and its financing at the local level have been hardly studied in spite of the growing political significance of municipalities in the Netherlands. Local parties have been barely studied either, even though they gained more than 30 percent of the seats in the local elections of 2014. They have done so without any public subsidy, whereas subsidized national parties can and do support their local branches. This article examines which campaign activities local parties used to attract voters, how these activities were funded, and whether local parties perceived subsidies necessary and desirable. A survey among local parties held just after the local elections of 2014, indicates that their campaigns are by and large a traditional, low-cost affair. They are often not labor-intensive nor technology-intensive, despite the electoral effectiveness of micro-targeting and canvassing. Contributions from local councilors constitute the main source of finance. The survey also shows that transparency of campaign financing can count on widespread support among local parties. They also prefer a level playing field between local parties and local branches of national parties by providing both public subsidies or none, which is an important contribution to the discussion on the current legislative proposals on party financing at the local level.


Justin Bergwerff MSc
Justin Bergwerff MSc is financieel beleidsmedewerker aan het ministerie van Onderwijs, Cultuur en Wetenschap.

Dr. Hans Vollaard
Dr. Hans Vollaard is universitair docent Nederlandse en Europese politiek, Departement Bestuurs- en Organisatiewetenschap, Universiteit Utrecht.
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