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Beeldenstrijd. Framing van en door publieke organisaties in de media

Tijdschrift Bestuurskunde, Aflevering 4 2012
Trefwoorden framing, public organizations, news media, (in)direct framing, media strategies
Auteurs Thomas Schillemans en Sandra Jacobs
SamenvattingAuteursinformatie

    Public organizations delivering public services are the subjects of approximately a third of the daily news in the quality press. This article investigates the media frames in which public organizations are portrayed and also investigates the direct and indirect strategies that public organizations use to influence those frames. The analysis is relevant because public organizations are subjected to decision making processes by politicians that are informed by the frames in media stories. The article is based on a combination of quantitative and qualitative content analysis of media reporting, and focus-groups and interviews with senior officials from multiple Dutch and Australian public service providers. The analysis reveals that public organizations deploy both direct strategies via communication as well as indirect strategies (such as networking with journalists and applied research) in order to influence media framing. The interaction between news media and public organizations is depicted as a struggle for control over media messages, where journalists and politicians often get the upper hand but where public organizations have specific traits that may serve to generate specific frames.


Thomas Schillemans
Dr T. Schillemans, universitair docent, is verbonden aan de Utrechtse School voor Bestuurs- en Organisatiewetenschap, Universiteit Utrecht.

Sandra Jacobs
S.H.J. Jacobs MSc MA, promovenda, is verbonden aan de Utrechtse School voor Bestuurs- en Organisatiewetenschap, Universiteit Utrecht.
Boekbespreking

Het onaangename en het nuttige: Over nieuwsmedia en bestuur

Tijdschrift Bestuurskunde, Aflevering 3 2011
Trefwoorden news media, government, mediatisation, monitory democracy, journalism
Auteurs Sandra Jacobs en Thomas Schillemans
SamenvattingAuteursinformatie

    Relations between government and news media are often complex and contradictory. In order to shed light on their interactions, this review essay discusses four recent books on the tensions between government and the media. Discussed are Schudson's Why Democracies Need an Unlovable Press, Prenger et al's Gevaarlijk spel, Cook's Governing with the News and Keane's Life and Death of Democracy. Three general issues are discussed: the ways in which journalists and policy actors behave towards each other; the implications for the daily practices of journalists and policy actors and, on a more abstract level, the implications for the democratic system. It is argued that critical and inconvenient news media fulfil a crucial role in a vital democracy, as essential checks for those in power. The news media facilitate the interaction between the fragmented parts of a monitory democracy and thus enhance a well-functioning government. In order to cope with media pressure, government pr-officials try to pacify journalists, but at the same time, government and public organizations should be wary of the incorporation of media rules in their own processes as this may lead to a mediatisation of politics.


Sandra Jacobs
S.H.J. Jacobs MSc MA en dr T. Schillemans zijn beiden verbonden aan het Departement Bestuurs- en Organisatiewetenschap van de Universiteit Utrecht, respectievelijk als promovenda en docent/onderzoeker.

Thomas Schillemans
S.H.J. Jacobs MSc MA en dr T. Schillemans zijn beiden verbonden aan het Departement Bestuurs- en Organisatiewetenschap van de Universiteit Utrecht, respectievelijk als promovenda en docent/onderzoeker.
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