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Research Note

Campaigning Online and Offline: Different Ballgames?

Presidentialization, Issue Attention and Negativity in Parties’ Facebook and Newspaper Ads in the 2019 Belgian General Elections

Tijdschrift Politics of the Low Countries, Aflevering 3 2020
Trefwoorden political advertising, Belgium, social media, newspapers, campaign
Auteurs Jonas Lefevere, Peter Van Aelst en Jeroen Peeters
SamenvattingAuteursinformatie

    This Research Note investigates party advertising in newspapers and on social media (Facebook) during the 2019 general elections in Flanders, the largest region of Belgium. The 2019 elections saw a marked increase in the use of social media advertising by parties, whereas newspaper advertising saw a decline. Prior research that compares multiple types of advertising, particularly advertising on social and legacy media remains limited. As such, based on a quantitative content analysis we investigate not just the prevalence of party advertising on both types of media, but also compare the level of negativity, presidentialisation, and issue emphasis. Our analysis reveals substantial differences: we find that not only the type of advertisements varies across the platforms, but also that social media ads tend to be more negative. Finally, parties’ issue emphasis varies substantially as well, with different issues being emphasized in newspaper and Facebook advertisements.


Jonas Lefevere
Jonas Lefevere is research professor of political communication at the institute for European Studies (VUB) and assistant professor at Vesalius College, Brussels.

Peter Van Aelst
Peter Van Aelst is a research professor at the department of political science at the University of Antwerp.

Jeroen Peeters
Jeroen Peeters is a PhD student at the department of political science at the University of Antwerp.
Research Note

Caretaker Cabinets in Belgium: A New Measurement and Typology

Tijdschrift Politics of the Low Countries, Aflevering Online First 2020
Trefwoorden caretaker government, Belgium, cabinets, political crisis
Auteurs Régis Dandoy en Lorenzo Terrière
SamenvattingAuteursinformatie

    Belgium is probably the world’s best known case of where caretaker governments reside. Yet a clear scholarly definition and measurement of this concept is missing. Based on a detailed analysis of the Belgian federal cabinets, this research note explores the main characteristics and measures the length of the various caretaker periods. We find that Belgium was governed for no less than 1,485 days by a caretaker government between 2007 and 2020, which equals more than four full calendar years. This research note also presents a novel typology of caretaker periods based on the institutional and political practice within the Belgian legislative and executive branches. This typology can be used to assess caretaker periods at other levels of government as well as in other countries in order to improve our understanding of the many ‘faces’ that a caretaker government can take on.


Régis Dandoy
Université Libre de Bruxelles

Lorenzo Terrière
Universiteit Gent
Research Notes

Paid Digital Campaigning During the 2018 Local Elections in Flanders

Which Candidates Jumped on the Bandwagon?

Tijdschrift Politics of the Low Countries, Aflevering 3 2019
Trefwoorden local elections, candidates, campaign spending, digital campaigning
Auteurs Gunther Vanden Eynde, Gert-Jan Put, Bart Maddens e.a.
SamenvattingAuteursinformatie

    This research note investigates the role of paid digital campaigning in the 2018 local elections in Flanders. We make use of the official declarations which candidates are legally required to submit. In these declarations, candidates indicate whether and how much they invested in online campaigning tools during the four months preceding the elections. We collected data on a sample of 3,588 individual candidates running in the 30 municipalities of the Leuven Arrondissement. A multilevel logistic regression model shows that the odds of spending on digital campaigning increases among incumbent aldermen and local councillors. The latter finding supports the normalization thesis of digital campaigning. The results also show that scale is important – the more potential voters a candidate has, the higher the odds that the candidate invests in digital tools.


Gunther Vanden Eynde
Gunther Vanden Eynde is a doctoral researcher at the KU Leuven Public Governance Institute. His research interests include political finance, campaign spending and the social media campaigns of Belgian political parties and their candidates.

Gert-Jan Put
Gert-Jan Put is a Senior Researcher at the Research Center for Regional Economics, KU Leuven. His research focuses on candidate selection and intra-party competition, and has been published in Political Behavior, Party Politics and Electoral Studies.

Bart Maddens
Bart Maddens is a professor of political science at the KU Leuven Public Governance Institute His research interests include political finance, elections and multi-level systems. His work has been published in West European Politics, Party Politics and Electoral Studies.

Gertjan Muyters
Gertjan Muyters is a doctoral researcher at the KU Leuven Public Governance Institute. His research focuses on candidate turnover and political careers.
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