Zoekresultaat: 6 artikelen

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Research Note

Campaigning Online and Offline: Different Ballgames?

Presidentialization, Issue Attention and Negativity in Parties’ Facebook and Newspaper Ads in the 2019 Belgian General Elections

Tijdschrift Politics of the Low Countries, Aflevering Online First 2020
Trefwoorden political advertising, Belgium, social media, newspapers, campaign
Auteurs Jonas Lefevere, Peter Van Aelst en Jeroen Peeters
SamenvattingAuteursinformatie

    This Research Note investigates party advertising in newspapers and on social media (Facebook) during the 2019 general elections in Flanders, the largest region of Belgium. The 2019 elections saw a marked increase in the use of social media advertising by parties, whereas newspaper advertising saw a decline. Prior research that compares multiple types of advertising, particularly advertising on social and legacy media remains limited. As such, based on a quantitative content analysis we investigate not just the prevalence of party advertising on both types of media, but also compare the level of negativity, presidentialisation, and issue emphasis. Our analysis reveals substantial differences: we find that not only the type of advertisements varies across the platforms, but also that social media ads tend to be more negative. Finally, parties’ issue emphasis varies substantially as well, with different issues being emphasized in newspaper and Facebook advertisements.


Jonas Lefevere
Jonas Lefevere is assistant professor of communications at the Vrije Universiteit Brussel.

Peter Van Aelst
Peter Van Aelst is a research professor at the department of political science at the University of Antwerp.

Jeroen Peeters
Jeroen Peeters is a PhD student at the department of political science at the University of Antwerp.
Research Notes

Sub-Constituency Campaigning in PR Systems

Evidence from the 2014 General Elections in Belgium

Tijdschrift Politics of the Low Countries, Aflevering 3 2019
Trefwoorden Sub-constituency campaigning, PR system, political advertisements, election campaign, content analysis
Auteurs Jonas Lefevere, Knut De Swert en Artemis Tsoulou-Malakoudi
SamenvattingAuteursinformatie

    Sub-constituency campaigning occurs when parties focus their campaign resources on specific geographical areas within an electoral district. This behaviour was traditionally thought to occur only in single-member plurality elections, but recent research demonstrates that proportional systems with multi-member districts can also elicit sub-constituency campaigning. However, most studies of sub-constituency campaigning rely on self-reported measures of campaigning, not direct measures of campaign intensity in different regions and communities. We present novel data on geographical variations in the intensity of Flemish parties’ campaign advertising during the 2014 general elections in Belgium, which provides a direct measure of sub-constituency campaigning. Our findings show clear evidence of sub-constituency campaigning: parties campaign more intensely in municipalities where they have stronger electoral support and in municipalities with greater population density.


Jonas Lefevere
Jonas Lefevere is assistant professor at Vesalius College and the Institute for European Studies (VUB). His research interests include the strategic communication of political elites, the effects of campaign communication on political attitudes and electoral choice and the role of issue perceptions in electoral behavior.

Knut De Swert
Knut De Swert is Assistant Professor, Political Communication and Journalism, at the Amsterdam School of Communication Research (University of Amsterdam, The Netherlands). His research is situated in the field of media and politics, and mainly focuses on the quality of (political) journalism and foreign news in a comparative perspective.

Artemis Tsoulou-Malakoudi
Artemis Tsoulou-Malakoudi is a student research assistant for the EOS research project RepResent which focuses on representation and democratic resentment. She is currently following a Research Master’s at the University of Amsterdam with an interest in political communication research.

    De manier waarop vraag naar en aanbod van arbeid bij elkaar komen, is met de komst van het internet en sociale media drastisch veranderd. Dit brengt kansen met zich mee: werkgevers kunnen zich bij de werving veel directer op potentiële werknemers richten en zijn niet meer gebonden aan de doelgroep van bijvoorbeeld een dagblad. Het geeft echter ook risico’s, omdat het tot uitsluiting van groepen kan leiden. De positieve keerzijde van deze technologische medaille is dat algoritmes en big data weliswaar nieuwe manieren van discriminatie in de hand werken, maar dat ze tevens kunnen worden ingezet om deze discriminatie te traceren en te bestrijden. In dit artikel worden beide zijden van de medaille toegelicht.


Claartje Thijs
Claartje Thijs werkt als programma-manager arbeidsmarktdiscriminatie bij het College voor de Rechten van de Mens. Daar houdt zij zich onder andere bezig met de vraag hoe digitalisering het wervings- en selectieproces beïnvloedt, met eerlijk beloningsbeleid en met trainingen voor een objectieve wervings- en selectieprocedure.

    This contribution describes civil service professionalism from a functionalist perspective: the most important function of civil service professionalism is creating, developing and maintaining the authority of governments. Contrary to common opinion, moral authority in our day appears to be of prime importance. Citizens appreciate moral authority, but this important source of authority is often underused by political-administrative officials (especially by them). By making better use of moral authority, civil servants – policy officials and executive officials – could play a much bigger role. In order to achieve this, their professionalism must be improved by creating a broad civil service charter from which (to a certain extent) they can derive a right for civil service professionalism. In the context of the present political debate in the Netherlands on the normalization of the legal status of civil servants, there is an opportunity now to make real progress in this matter. It would be a good thing if civil servants would make themselves heard in this debate. Looking after the moral dimension of the work of civil servants and the accountability in this respect is not only a matter for the Dutch cabinet and those preparing the civil service charter, but also for the civil servants in different parts of the Dutch civil service themselves.


Prof. dr. Gabriël van den Brink
Prof. dr. G.J.M. van den Brink is emeritus hoogleraar Maatschappelijke bestuurskunde aan de Tilburg University (Universiteit van Tilburg). Op 27 november 2015 hield hij zijn afscheidsrede.

Drs. Thijs Jansen
Drs. M. Jansen is universitair docent en senior onderzoeker aan de Tilburg University (Universiteit van Tilburg) bij de School voor Politiek en Bestuur.
Article

Een gemiste kans? De rol van YouTube in de verkiezingscampagne van 2010

Tijdschrift Res Publica, Aflevering 4 2012
Trefwoorden YouTube, Web 2.0, election campaigns, political advertising, Obama, the Netherlands
Auteurs Annemarie S. Walter en Philip van Praag
SamenvattingAuteursinformatie

    This article is one of the first to systematically examine parties’ use of YouTube in Dutch election campaigns and to consider its effects. Content analysis of 406 YouTube ads and additional research show that nine political parties made use of this new campaign instrument in the 2010 Dutch parliamentary election campaign. However, unlike U.S. presidential candidate Obama, the parties did not really use YouTube to mobilize and involve voters. Instead, YouTube was used only as a means to broadcast advertisements for the party. These ads only reached a small audience and had little influence online as well as in the print media. Furthermore, this study examines which of these ads were more likely to reach a large number of viewers. The results demonstrate that short, comparative ads that contain the party leader, that are uploaded early on in the campaign, that stem from small or winning parties and that have numerous links on external websites are likely to reach more viewers.


Annemarie S. Walter
Annemarie Walter is als universitair docent verbonden aan de afdeling Communicatiewetenschap van de Vrije Universiteit van Amsterdam. Zij houdt zich vooral bezig met verkiezingscampagnes, politieke partijen en media.

Philip van Praag
Philip van Praag is universitair hoofddocent Politicologie bij de afdeling Politicologie van de Universteit van Amsterdam. Hij houdt zich met name bezig met politieke partijen, verkiezingscampagnes en de relatie tussen de media en politiek.
Article

Negatieve campagnevoering in de Nederlandse consensusdemocratie: de ontwikkelingen sinds Fortuyn

Tijdschrift Res Publica, Aflevering 3 2010
Trefwoorden negative campaigning, consensus democracy, election campaign, political advertising, election debates
Auteurs Annemarie S. Walter
SamenvattingAuteursinformatie

    During the last decades, election campaigns in Western Europe have undergone major changes. In response to an altered electoral market, political parties have started to campaign more offensively, making use of campaign tactics such as negative campaigning. Negative campaigning strongly conflicts with the political culture of consensus and cooperation that is inherent to many West European political systems, especially in the Netherlands, in which coalition building has always been a necessity. Taking the Netherlands as a case-in-point, this article demonstrates that even in a consensual multiparty system like the Dutch one negative campaigning is on the rise. Indeed, by exploring the last four election campaigns this study demonstrates that negative campaigning is part-and-parcel of the Dutch electoral politics ever since 2002.


Annemarie S. Walter
Annemarie Walter (1985) is als promovenda verbonden aan de afdeling Politicologie van de Universiteit van Amsterdam en schrijft een proefschrift over negatieve campagnevoering in West-Europa. Haar onderzoeksinteresses liggen op het gebied van politieke communicatie en partijgedrag.
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