Zoekresultaat: 23 artikelen

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Research Note

Campaigning Online and Offline: Different Ballgames?

Presidentialization, Issue Attention and Negativity in Parties’ Facebook and Newspaper Ads in the 2019 Belgian General Elections

Tijdschrift Politics of the Low Countries, Aflevering 3 2020
Trefwoorden political advertising, Belgium, social media, newspapers, campaign
Auteurs Jonas Lefevere, Peter Van Aelst en Jeroen Peeters
SamenvattingAuteursinformatie

    This Research Note investigates party advertising in newspapers and on social media (Facebook) during the 2019 general elections in Flanders, the largest region of Belgium. The 2019 elections saw a marked increase in the use of social media advertising by parties, whereas newspaper advertising saw a decline. Prior research that compares multiple types of advertising, particularly advertising on social and legacy media remains limited. As such, based on a quantitative content analysis we investigate not just the prevalence of party advertising on both types of media, but also compare the level of negativity, presidentialisation, and issue emphasis. Our analysis reveals substantial differences: we find that not only the type of advertisements varies across the platforms, but also that social media ads tend to be more negative. Finally, parties’ issue emphasis varies substantially as well, with different issues being emphasized in newspaper and Facebook advertisements.


Jonas Lefevere
Jonas Lefevere is research professor of political communication at the institute for European Studies (VUB) and assistant professor at Vesalius College, Brussels.

Peter Van Aelst
Peter Van Aelst is a research professor at the department of political science at the University of Antwerp.

Jeroen Peeters
Jeroen Peeters is a PhD student at the department of political science at the University of Antwerp.
Article

Access_open Voters of Populist Parties and Support for Reforms of Representative Democracy in Belgium

Tijdschrift Politics of the Low Countries, Aflevering 3 2020
Trefwoorden Belgian politics, democratic reforms, elections, populist voters, representative democracy
Auteurs Lisa van Dijk, Thomas Legein, Jean-Benoit Pilet e.a.
SamenvattingAuteursinformatie

    Recently, studies have burgeoned on the link between populism and demands for democratic reforms. In particular, scholars have been debating the link between populist citizens or voters and support for referendums. In this article, we examine voters of populist parties (Vlaams Belang (VB) and Parti du Travail de Belgique-Partij van de Arbeid (PTB-PVDA)) in Belgium in 2019 and we look at their attitudes towards various types of democratic reforms. We find that voters of populist parties differ from the non-populist electorate in their support for different kinds of reforms of representative democracy. Voters of VB and PTB-PVDA have in common stronger demands for limiting politicians’ prerogatives, for introducing binding referendums and for participatory budgeting. While Vlaams Belang voters are not significantly different from the non-populist electorate on advisory referendums, citizens’ forums or technocratic reform, PVDA-PTB voters seem more enthusiastic.


Lisa van Dijk
Lisa van Dijk (corresponding author), KU Leuven.

Thomas Legein
Thomas Legein, Université libre de Bruxelles (ULB).

Jean-Benoit Pilet
Jean-Benoit Pilet, Université libre de Bruxelles (ULB).

Sofie Marien
Sofie Marien, KU Leuven.
Article

An Actor Approach to Mediatization

Linking Politicians’ Media Perceptions, Communication Behaviour and Appearances in the News

Tijdschrift Politics of the Low Countries, Aflevering Online First 2020
Trefwoorden mediatization, politicians, news media, media perceptions, news management
Auteurs Pauline Ketelaars en Peter Van Aelst
SamenvattingAuteursinformatie

    In the light of the broader debate on the mediatization of politics, this study wants to better understand how the media perceptions and media behaviour of politicians are related to their appearances in the news. We opt for an innovative actor-centred approach to actually measure the views and actions of individual politicians. We combine surveys conducted with 142 Belgian representatives with data on politicians’ external communication behaviour and on their appearances in television news, newspapers and news websites. The results show that media behaviour is not so much related to beliefs of media importance. We do find a significant positive relationship between strategic media behaviour and media attention suggesting that politicians who put in more effort appear more often in various news media. However, this positive relationship depends on the specific form of strategic communication and the political position of the legislator. Our study adds to the mediatization literature by showing how and when politicians are successful in obtaining media attention.


Pauline Ketelaars
Pauline Ketelaars, University of Antwerp, Antwerpen, Belgium.

Peter Van Aelst
Peter Van Aelst, University of Antwerp, Antwerpen, Belgium. Corresponding Author.
Article

Interest Representation in Belgium

Mapping the Size and Diversity of an Interest Group Population in a Multi-layered Neo-corporatist Polity

Tijdschrift Politics of the Low Countries, Aflevering Online First 2020
Trefwoorden interest groups, advocacy, access, advisory councils, media attention
Auteurs Evelien Willems, Jan Beyers en Frederik Heylen
SamenvattingAuteursinformatie

    This article assesses the size and diversity of Belgium’s interest group population by triangulating four data sources. Combining various sources allows us to describe which societal interests get mobilised, which interest organisations become politically active and who gains access to the policy process and obtains news media attention. Unique about the project is the systematic data collection, enabling us to compare interest representation at the national, Flemish and Francophone-Walloon government levels. We find that: (1) the national government level remains an important venue for interest groups, despite the continuous transfer of competences to the subnational and European levels, (2) neo-corporatist mobilisation patterns are a persistent feature of interest representation, despite substantial interest group diversity and (3) interest mobilisation substantially varies across government levels and political-administrative arenas.


Evelien Willems
Evelien Willems, Departement Politieke Wetenschappen, Universiteit Antwerpen, Antwerpen, Belgium.

Jan Beyers
Jan Beyers, Departement Politieke Wetenschappen, Universiteit Antwerpen, Antwerpen, Belgium.

Frederik Heylen
Frederik Heylen, Departement Politieke Wetenschappen, Universiteit Antwerpen, Antwerpen, Belgium.
Research Note

Campaigning Online and Offline: Different Ballgames?

Presidentialization, Issue Attention and Negativity in Parties’ Facebook and Newspaper Ads in the 2019 Belgian General Elections

Tijdschrift Politics of the Low Countries, Aflevering Online First 2020
Trefwoorden political advertising, Belgium, social media, newspapers, campaign
Auteurs Jonas Lefevere, Peter Van Aelst en Jeroen Peeters
SamenvattingAuteursinformatie

    This Research Note investigates party advertising in newspapers and on social media (Facebook) during the 2019 general elections in Flanders, the largest region of Belgium. The 2019 elections saw a marked increase in the use of social media advertising by parties, whereas newspaper advertising saw a decline. Prior research that compares multiple types of advertising, particularly advertising on social and legacy media remains limited. As such, based on a quantitative content analysis we investigate not just the prevalence of party advertising on both types of media, but also compare the level of negativity, presidentialisation, and issue emphasis. Our analysis reveals substantial differences: we find that not only the type of advertisements varies across the platforms, but also that social media ads tend to be more negative. Finally, parties’ issue emphasis varies substantially as well, with different issues being emphasized in newspaper and Facebook advertisements.


Jonas Lefevere
Jonas Lefevere is assistant professor of communications at the Vrije Universiteit Brussel.

Peter Van Aelst
Peter Van Aelst is a research professor at the department of political science at the University of Antwerp.

Jeroen Peeters
Jeroen Peeters is a PhD student at the department of political science at the University of Antwerp.
Literature Review

Access_open Preference Voting in the Low Countries

A Research Overview

Tijdschrift Politics of the Low Countries, Aflevering 1 2020
Trefwoorden elections, electoral systems, preference voting, candidates, personalization
Auteurs Bram Wauters, Peter Thijssen en Patrick Van Erkel
SamenvattingAuteursinformatie

    Preference votes constitute one of the key features of (open and flexible) PR-list electoral systems. In this article, we give an extensive overview of studies conducted on preference voting in Belgium and the Netherlands. After elaborating on the definition and delineation of preference voting, we scrutinize studies about which voters cast preference votes (demand side) and about which candidates obtain preference votes (supply side). For each of these aspects, both theoretical approaches and empirical results are discussed and compared. At the same time, we also pay attention to methodological issues in these kinds of studies. As such, this research overview reads as an ideal introduction to this topic which has repercussions on many other subfields of political science.


Bram Wauters
Bram Wauters is an associate professor at the Department of Political Sciences of Ghent University, where he leads the research group GASPAR. His research interests include political representation, elections and political parties, with special attention to diversity. He has recently published in journals such as International Political Science Review, Party Politics, Political Studies, and Political Research Quarterly. He is co-editor (with Knut Heidar) of ‘Do parties still represent?’ (Routledge, 2019).

Peter Thijssen
Peter Thijssen is a professor at the Department of Political Science of the University of Antwerp, where he is a member the research group M2P (Media, Movements and Politics). His research focuses on political sociology, public opinion and political participation. He has published in such journals as British Journal of Sociology, Electoral Studies, Energy Policy, European Journal of Social Theory, Party Politics and Risk Analysis. He has co-edited ‘New Public Spheres’ (Ashgate, 2013) and ‘Political Engagement of the Young’ (Routledge, 2016).

Patrick Van Erkel
Patrick van Erkel is a postdoctoral researcher at the Department of Political Science of the University of Antwerp, where he is connected to the research group M2P (Media, Movements and Politics). His research interests include electoral behavior, public opinion, political communication and polarization. He has published in journals such as the European Journal of Political Research, Electoral Studies, European Political Science Review and the Journal of Elections, Public Opinion & Parties.
Article

How to Improve Local Turnout

The Effect of Municipal Efforts to Improve Turnout in Dutch Local Elections

Tijdschrift Politics of the Low Countries, Aflevering 3 2019
Trefwoorden turnout, local elections, get out the vote, campaign, the Netherlands
Auteurs Julien van Ostaaijen, Sabine van Zuydam en Martijn Epskamp
SamenvattingAuteursinformatie

    Even though many municipalities use a variety of means to improve turnout in local elections, citizen participation in local elections is a point of concern in many Western countries, including the Netherlands. Our research question is therefore: How effective are municipal efforts to improve turnout in (Dutch) local elections? To this end, we collected data from three sources: (1) a survey sent to the municipal clerks of 389 Dutch municipalities to learn what they do to improve turnout; (2) data from Statistics Netherlands on municipalities’ socio-demographic characteristics; and (3) data on the turnout in local elections from the Dutch Electoral Council database. Using hierarchical multiple regression analysis, we found that the direct impact of local governments’ efforts to improve turnout is low. Nevertheless, some measures seem to be able to make a difference. The relative number of polling stations was especially found to impact turnout.


Julien van Ostaaijen
Julien van Ostaaijen is assistant professor of public administration at the Tilburg Institute of Governance (Tilburg University).

Sabine van Zuydam
Sabine van Zuydam is assistant professor of public administration at the Tilburg Institute of Governance (Tilburg University) and researcher at Necker van Naem.

Martijn Epskamp
Martijn Epskamp is a researcher of the municipality of Rotterdam (Research and Business Intelligence department)
Research Notes

Sub-Constituency Campaigning in PR Systems

Evidence from the 2014 General Elections in Belgium

Tijdschrift Politics of the Low Countries, Aflevering 3 2019
Trefwoorden Sub-constituency campaigning, PR system, political advertisements, election campaign, content analysis
Auteurs Jonas Lefevere, Knut De Swert en Artemis Tsoulou-Malakoudi
SamenvattingAuteursinformatie

    Sub-constituency campaigning occurs when parties focus their campaign resources on specific geographical areas within an electoral district. This behaviour was traditionally thought to occur only in single-member plurality elections, but recent research demonstrates that proportional systems with multi-member districts can also elicit sub-constituency campaigning. However, most studies of sub-constituency campaigning rely on self-reported measures of campaigning, not direct measures of campaign intensity in different regions and communities. We present novel data on geographical variations in the intensity of Flemish parties’ campaign advertising during the 2014 general elections in Belgium, which provides a direct measure of sub-constituency campaigning. Our findings show clear evidence of sub-constituency campaigning: parties campaign more intensely in municipalities where they have stronger electoral support and in municipalities with greater population density.


Jonas Lefevere
Jonas Lefevere is assistant professor at Vesalius College and the Institute for European Studies (VUB). His research interests include the strategic communication of political elites, the effects of campaign communication on political attitudes and electoral choice and the role of issue perceptions in electoral behavior.

Knut De Swert
Knut De Swert is Assistant Professor, Political Communication and Journalism, at the Amsterdam School of Communication Research (University of Amsterdam, The Netherlands). His research is situated in the field of media and politics, and mainly focuses on the quality of (political) journalism and foreign news in a comparative perspective.

Artemis Tsoulou-Malakoudi
Artemis Tsoulou-Malakoudi is a student research assistant for the EOS research project RepResent which focuses on representation and democratic resentment. She is currently following a Research Master’s at the University of Amsterdam with an interest in political communication research.
Artikel

Het managen van incidenten in het onderwijs

Praktische governance-lessen op basis van een vergelijkende case analyse

Tijdschrift Bestuurskunde, Aflevering 1 2018
Trefwoorden education, near misses, culture, learning capacity
Auteurs drs. Peter Siep†, Dr. Dennis de Kool, Prof.dr. Victor Bekkers e.a.
Samenvatting

    Incidents in organizations are inevitable. Sometimes these incidents get out of hand and reach the newspapers. But there are also incidents that are addressed in a timely and effective manner and do not escalate to become serious failures. Based on six concrete ‘near misses’ within the education sector, we have investigated how appropriate actions can prevent serious omissions and which mechanisms play a role in this.


drs. Peter Siep†

Dr. Dennis de Kool

Prof.dr. Victor Bekkers

Prof.dr. Bram Steijn

Dr. Alex Straathof
Artikel

Belofte maakt schuld

Medialogica in berichtgeving over verkiezingsbeloften in Nederland en de Verenigde Staten

Tijdschrift Bestuurskunde, Aflevering 2 2017
Trefwoorden Media logic, Election promises, Pledge fulfilment, Personalisation, Negativity
Auteurs Erkan Ergün MSc, LLM en Dr. Niels Karsten
Samenvatting

    While existing research shows that politicians fulfil many of their election promises, voters remain very sceptical about pledge fulfilment. A possible explanation is that the media report critical about election pledges. That is why, in this article, the occurrence of media logic is analysed in the coverage of election promise fulfilment in two countries: the Netherlands and the United States. The results indicate that media logic is indeed ubiquitous in the coverage of election promises, but also that there is a difference in media coverage during governing periods and campaign periods. In addition, the results show that, in contrast to what the existing literature suggests, coverage on election promises is more negative in the Netherlands than in the United States. The media evaluate Dutch politicians’ pledge fulfilment more critically. This result offers the valuable insight that citizens and the media may take a negative view of the traditional way of making policies through compromise in consensus democracies because it forces politicians and governments to break their election promises. This, in turn, can fuel political cynicism.


Erkan Ergün MSc, LLM

Dr. Niels Karsten

    Reflection and debate initiates academically inspired discussions on issues that are on the current policy agenda.


Prof. Dr. Rens Vliegenthart
Dhr. Rens Vliegenthart is hoogleraar Communicatiewetenschap aan de Universiteit van Amsterdam.
Article

Benadrukken partijen eigen thema’s in verkiezingstijd?

Een onderzoek naar thematische aandacht van Nederlandse partijen rond de verkiezingen van 1994 tot en met 2012

Tijdschrift Res Publica, Aflevering 3 2016
Trefwoorden issue ownership, elections, Netherlands, political parties, issue convergence
Auteurs Fleur Vis en Jonas Lefevere
SamenvattingAuteursinformatie

    Issue ownership theory argues that the public considers some parties as more capable to handle certain issues. Issue ownership is important, because parties tend to receive more votes if their owned issues dominate the campaign. Consequently, issue ownership theory expects parties to emphasize issues they own, while ignoring issues owned by their competitors. This study investigates to what extent Dutch parties emphasized issues they own, before and after the seven Dutch national elections held between 1994 and 2012. It uses a detailed content analysis of four Dutch newspapers, that tracked parties’ issue attention. The results show that parties tend to emphasize owned issues more, both compared to other issues and compared to their competitors. A surprising finding is that parties tend to emphasize owned issues more during the formation period compared to the campaign. Moreover, government parties emphasize owned issues less than opposition parties.


Fleur Vis
Fleur Vis is student Communicatiewetenschap aan de Universiteit van Amsterdam. Zij heeft zich tijdens haar afstudeeronderzoek gericht op het domein van de politieke communicatie en doet onderzoek naar issue ownership.

Jonas Lefevere
Jonas Lefevere is universitair docent aan de Amsterdam School of Communications Research (Universiteit van Amsterdam). Hij doet onderzoek naar de mate waarin verkiezingscampagnes kiezers beïnvloeden en strategische partijcommunicatie. Hij publiceerde over deze onderwerpen in onder meer Party Politics, Political Communication en Communication Research.
Article

Vragen naar de bekende weg?

Een analyse van informatiebronnen waarop schriftelijke vragen over Europese zaken in de Nederlandse Tweede Kamer zijn gebaseerd

Tijdschrift Res Publica, Aflevering 2 2016
Trefwoorden national parliaments, European Union, parliamentary questions, the Netherlands
Auteurs Rik de Ruiter, Jelmer Schalk en Yorick van Rijthoven
SamenvattingAuteursinformatie

    This paper analyses the information sources members of the Dutch Lower House base their questions on with regard to EU affairs in the period 1995-2013. Knowledge of the type of information sources to base questions on is vital for determining what the conditions are under which members of national parliaments can scrutinize the decisions taken by the national government at the EU level. The involvement of national parliaments in EU affairs is according to many scholars a necessary condition for closing the democratic deficit of the European Union, especially when the turnout in elections for the European Parliament remains low and for national parliaments remains stable and relatively high. An original dataset is constructed including all sets of written parliamentary questions on EU affairs asked by Dutch MPs in the period 1995-2013, categorized by different types of information sources on which the question is based. These different categories of information sources are regressed with a variable measuring the Treaty changes impacting on the intensity of contact between MPs of different national parliaments and several variables measuring the characteristics of Dutch MPs and their parties. The findings indicate that Dutch MPs base their written questions primarily on coverage on EU affairs by national newspapers. Moreover, MPs are more likely to use sources rooted in a national context for asking questions when they are a member of a party with a negative attitude towards European integration. These findings imply that parliamentary control via written questions over the decisions of the national executive at the EU level can be strengthened by increasing national media coverage on EU affairs, allowing the EU public sphere to develop further in the future.


Rik de Ruiter
Rik de Ruiter is als universitair docent Bestuurskunde verbonden aan het Instituut Bestuurskunde van de Universiteit Leiden. Zijn onderzoeksinteresse gaat uit naar politiek, beleid en bestuur van de Europese Unie.

Jelmer Schalk
Jelmer Schalk is als universitair docent bestuurskunde verbonden aan het Instituut Bestuurskunde van de Universiteit Leiden. Zijn onderzoeksinteresse gaat uit naar publiek management, interorganisationele netwerken en sociale netwerkanalyse.

Yorick van Rijthoven
Yorick van Rijthoven (MSc.) is een recent afgestudeerd bestuurskundige aan de Universiteit Leiden en heeft zich gespecialiseerd in internationale en Europese bestuurskunde. Zijn onderzoeksinteresse gaat uit naar o.a. interparlementaire samenwerking over EU-aangelegenheden, het EU-besluitvormingsproces en (internationaal) publiek management.

Peter Van Aelst
Peter Van Aelst is hoofddocent aan het Departement Politieke Wetenschappen van de Universiteit Antwerpen en aan het Instituut voor Politieke Wetenschap van de Universiteit Leiden en lid van de onderzoeksgroep Media, Middenveld en Politiek (M2P). Zijn onderzoek situeert zich voornamelijk in de domeinen van de politieke communicatie en vergelijkende politiek.

Kees Aarts
Kees Aarts is hoogleraar politicologie aan de Universiteit Twente en wetenschappelijk directeur van het Institute for Innovation and Governance Studies aldaar. Zijn onderzoeksbelangstelling gaat uit naar democratie, verkiezingen en kiezersgedrag.
Article

Welke eurocrisis? Een vergelijkende analyse van de nieuwsverslaggeving in de Lage Landen

Tijdschrift Res Publica, Aflevering 4 2014
Trefwoorden content analysis, euro crisis, newspapers, EU news, framing
Auteurs Willem Joris en Leen d’Haenens
SamenvattingAuteursinformatie

    This article presents a comparative analysis of the news coverage on the euro crisis in Flanders (Dutch-speaking Belgium) and the Netherlands. The aim of the research was to identify how newspapers in the Low Countries have portrayed the roots of the crisis, the main victims, and those held responsible to solve the crisis, and ways to do so. This study also analyzed the differences across geographical contexts and types of newspapers. Furthermore, it examined how the coverage changed as the crisis continued. Research findings include that Flemish newspapers more often reported about the causes of the crisis, whereas the Dutch newspapers published more articles discussing the responses to it. Furthermore, financial newspapers provided more news stories searching for a solution, while popular newspapers usually published short, factual descriptions.


Willem Joris
Willem Joris is wetenschappelijk medewerker aan het Instituut voor Mediastudies, KU Leuven. Hij doet een doctoraatsonderzoek over de ‘eurocrisis in het nieuws’.

Leen d’Haenens
Leen d’Haenens is gewoon hoogleraar aan het Instituut voor Mediastudies, KU Leuven. Haar onderzoeks- en onderwijsinteresses omvatten westers mediabeleid, jongeren en (sociale) media, media en sociale bewegingen, mediadiversiteit, en journalism studies.
Artikel

De zoektocht naar goed bestuur

Een analyse van botsende waarden in de publieke sector

Tijdschrift Bestuurs­wetenschappen, Aflevering 2 2014
Auteurs Remco Smulders, Gjalt de Graaf en Leo Huberts
SamenvattingAuteursinformatie

    In the public as well as the semi-public sector numerous codes of good governance have been written. Although theses codes clearly lay down which public values must be the foundation of our administration, our newspapers often show examples of bad governance. It is striking that these codes mostly just picture an ideal, but do not give insight in tough considerations. In this article the authors show that different public values mentioned in codes are all worth pursuing as such, but that they in practice collide with each other. The manner in which administrators, managers and executives cope with such dilemmas, determines public opinion on good governance. Two cases have been researched: a municipality and a hospital. Through a Q-research six value patterns are demonstrated to exist in these cases. In addition (through interviews) the authors have discovered which values exactly collide in the cases, and which strategies are used to cope with collisions of values.


Remco Smulders
R.G. Smulders MSc deed bij de Vrije Universiteit te Amsterdam onderzoek naar publieke waarden in opdracht van het Ministerie van Binnenlandse zaken en Koninkrijksrelaties en is nu als junior onderzoeker/adviseur verbonden aan Partners +Pröpper.

Gjalt de Graaf
Dr. G. de Graaf is universiteit hoofddocent Bestuurskunde aan de Vrije Universiteit te Amsterdam en redacteur van Bestuurswetenschappen.

Leo Huberts
Prof. dr. L.W.J.C. Huberts is hoogleraar Bestuurskunde aan de Vrije Universiteit te Amsterdam.
Artikel

The past, present and future of the Big Society

Een ideeëngeschiedenis met betekenis voor Nederland

Tijdschrift Bestuurskunde, Aflevering 1 2013
Trefwoorden Big Society, political ideas, agenda-setting
Auteurs Peter Franklin en Peter Noordhoek
SamenvattingAuteursinformatie

    This article explores the intellectual, political and pragmatic origins of the concept Big Society. The authors argue that although the concept has become intertwined with the political ideas of UK’s Prime Minister David Cameron, the concept has also become firmly rooted in society and is thus likely to survive the political life of Cameron. Also outside the UK, the concept has acquired political attention. The authors explore the meaning of Big Society for the Netherlands. Thus far, the concept has reached the political agenda, but time will tell how the concept succeeds to sustain.


Peter Franklin
P. Franklin is a political researcher and speechwriter specialising in social and environmental issues. A former member of the Conservative Research Department and Policy Unit, he now works in the House of Commons. All views expressed in this article are his own.

Peter Noordhoek
P. Noordhoek is directeur van Northedge BV.
Artikel

Van optimale schaalgrootte naar legitieme schaalgrootte

Een analyse van het publieke debat over schaalgrootte in de zorg

Tijdschrift Bestuurskunde, Aflevering 4 2012
Trefwoorden scale, healthcare organization, legitimacy, values
Auteurs Jeroen Postma, Kim Putters en Hester van de Bovenkamp
SamenvattingAuteursinformatie

    Over the last decades an increasing number of mergers and acquisitions between Dutch healthcare organizations has taken place (up scaling). More recently there is a rise in the numbers of new small-scale healthcare organizations and small-scale care facilities (down scaling in the numbers). The wide variety of scales, each with its pros, cons and (historical) contexts, makes the existence of one optimal scale an illusion. Our research question is: when, and on the basis of which values, is scale of healthcare organizations legitimate? We answer this question by analyzing 650 newspaper articles from fourteen national newspapers. By using theory about legitimacy and values, we argue that five values underlie the public discussion on scale: governance, the human size, quality of care, market power and efficiency. We conclude that achieving legitimate scale involves dealing with those five values, which are not always commensurable and sometimes conflicting. With this article we contribute to the scientific debate about scale and values. We also give recommendations to policy makers and executives that can be used to improve the legitimacy of scale decisions.


Jeroen Postma
J.P. Postma MScBA is adviseur bij BMC AdviesManagement en promovendus aan het instituut Beleid en Management Gezondheidszorg (iBMG) van de Erasmus Universiteit Rotterdam (EUR).

Kim Putters
Prof. dr K. Putters is bijzonder hoogleraar Management van instellingen in de gezondheidszorg aan het iBMG.

Hester van de Bovenkamp
Dr H. van de Bovenkamp is universitair docent aan het iBMG.
Artikel

It doesn’t always go according to plan

Een reactie op het Rob-rapport In gesprek of verkeerd verbonden?

Tijdschrift Beleid en Maatschappij, Aflevering 3 2012
Auteurs Dr. Kristof Jacobs
SamenvattingAuteursinformatie

    In this feature authors discuss recent research findings that are of interest to readers of Beleid en Maatschappij.


Dr. Kristof Jacobs
Dr. K.T.E Jacobs is verbonden aan het Institute for Management Research van de Radboud University Nijmegen. K.jacobs@fm.ru.nl.

    This article examines government communication on two large-scale Belgian governmental reforms: the Federal Administration and the police forces. Using Lees-Marshment's typology of marketing processes, we identify the marketing of the changes by the Federal Administration as sales-oriented: a finished product or an expert-developed administrative reform project to be sold to the public. Declining enthusiasm for communication and growing product disagreement gradually forced this reform to disappear from the market. The police reform followed a market-oriented marketing process. It responded to public outrage. The Government merely reacted to external information. This explains why it failed to deal with a changed market situation. A content analysis of articles in both popular and quality newspapers examines the representation of both reforms in the media and seems to confirm our observations. This article shows that marketing reforms are extremely difficult when there is no shared understanding of the product to be marketed.


Dave Gelders
Dave Gelders is als aspirant van het Fonds voor Wetenschappelijk Onderzoek-Vlaanderen verbonden aan het Departement Communicatieweten-schap van de Katholieke Universiteit Leuven. Hij doet onderzoek naar externe overheidscommunicatie over beleid. Enkele recente publicaties: Gelders, D., 'Public information provision about policy intentions: The Dutch and Belgian experience'. Government Information Quarterly (2003 forthcoming). Gelders, D. en L. Gelders, 'Grenzen aan de externe communicatie van een VOI: De Vlaamse Maatschappij voor Watervoorziening'. Vlaams Tijdschrift voor Overheidsmanagement (2003) 8: 4-10. Gelders, D., 'Drugbeleid in België: Communicatieonderzoek over niet-aanvaard beleid'. Paper Voorjaarscongres Vereniging voor Overheidscommunicatie (Universiteit Twente, Enschede 2003). Adres Dave Gelders: Katholieke Universiteit Leuven, Departement Communicatiewetenschap, Van Evenstraat 2A, B 3000 Leuven, tel: (32) 1 632 36 14, e-mail: steven.vandewalle@soc.kuleuven.ac.be

Steven Van de Walle
Steven Van de Walle is wetenschappelijk medewerker aan het Instituut voor de Overheid van de Katholieke Universiteit Leuven. Hij doet onderzoek naar de relatie tussen de kwaliteit van overheidsdienstverlening en het vertrouwen van de burger in de overheid. Enkele recente publicaties: Bouckaert, G. en S. Van de Walle, 'Comparing measures of citizen trust and user satisfaction as indicators of "good governance": Difficulties in linking trust and satisfaction indicators'. International Review of Administrative Sciences (2003) 69 (3): 329-344. Van de Walle, S. en G. Bouckaert. 'Public service performance and trust in government: The problem of causality'. International Journal of Public Administration (2003) 26 (8-9): 891-913. Van de Walle, S., 'Context-specific images of the archetypical bureaucrat: Persistence and diffusion of the bureaucracy stereotype'. Public Voices (2003 forthcoming). Bouckaert, G. en S. Van de Walle, 2003, 'Quality of public service delivery and trust in government'. In: A. Salminen (red), Governing Networks: EGPA Yearbook (Amsterdam 2003: IOS Press) 299-318. Van de Walle, S. en J.K. Kampen, 'Zijn ontevreden klanten ontevreden: Over zin en onzin van gebruikersbevragingen bij de overheid'. b en m (2003) 29: 146-155. Adres Steven Van der Walle: Katholieke Universiteit Leuven, Instituut voor de Overheid, Van Evenstraat 2A, B 3000 Leuven, tel.: (32) 1 632 30 53, e-mail: dave.gelders@soc.kuleuven.ac.be
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