New insights from the field of positive psychology led to the insight that people learn more effectively from positive feedback. Policy evaluation aims to improve public policy programmes through contributing to both accountability and learning. This ambiguous ambition has contributed to a considerable body of research into the impact of policy evaluation. Too often the conclusion is that the outcomes of policy evaluations – which are often negative by nature – are sparsely used by policy makers. This has led to series of improvements in the way we carry out evaluations. First through technical improvements and then by more responsive approaches. Both have not led to the desired breakthrough. Building on a number of positive evaluation studies, we advance a more positive approach in policy evaluation. Focussing on the successes in policy programmes rather than on its failures may contribute to evaluation impact. Consequently, we think a more positive, appreciative approach and using data to find success in policy making is necessary for policy evaluators to be more effective. This article presents practical examples of positive policy evaluations and successful use of data in the domain of policy evaluation.

One of the classic issues in literature on policy evaluation is that of utilization: how can we make sure the results of evaluative inquiry are used more and better? Traditionally, the answer to this question is often searched in improvement of evaluation quality (accuracy, reliability, independence of the researcher) or evaluation processes (more interaction and responsiveness). Although these are and remain crucial elements for any evaluation, the focus remains on the supply side of evaluation. The psychological insight that people tend to learn more from positive feedback and success is not taken into account.
In this article, we ask whether and how a more positive form of evaluation may contribute to a more effective cycle of learning and accountability. What if – instead of failure, compliance, and accountability – the main focus of monitoring and evaluative inquiry would be to identify and foster achievements that were successful and effective? How would such a positive approach look like and how can it help the actual utilization and usefulness of evaluation? On the basis of theory and international case studies the article describes how focusing on the positive elements of policy and/or implementation may contribute to the demand for and utilization of evaluations.

De overheid heeft op een aantal beleidsterreinen een voorzichtig begin gemaakt met de invoering van vraagsturing. Vraagsturing moet er voor zorgen dat de aanbieders van bijvoorbeeld zorg of onderwijs, sectoren die een sterke traditie van aanbodsturing en -financiering kennen, meer oog krijgen voor de wensen van hun klanten. Uiteindelijk zou vraagsturing - naast meer klantentevredenheid - moeten leiden tot een doelmatiger en doeltreffender publieke dienstverlening. In dit artikel zetten we een drietal recente ervaringen met vraagsturing op een rij en gaan we na of ze in potentie kunnen leiden tot meer keuzevrijheid voor klanten en een vergrote doelmatigheid.