Samenvatting

Nudging is currently high on the political agenda. The idea behind nudging is that the government can gently push citizens in the ‘good’ direction by anticipating their predictable irrational behaviour. In the Dutch discussion nudging often is seen as an instrument to influence citizens more. Therefore critics fear paternalism, manipulation and technocracy. However, we could also see nudging as a replacement of more coercive instruments. Then nudges might even offer chances for a state that is withdrawing under the condition that citizens have both the opportunity and the capability to make alternative choices in practice than the choices to which nudges aim. Therefore nudges by the government should not avoid reflective and conscious thinking processes, but rather stimulate deliberation and make citizens more aware of their decisions.